“The Cellist Robot”, a special artistic moment at GoTech World 2025, will blend art and technology in a spectacular demonstration.
GoTech World 2025, the largest B2B expo-conference for IT and digital solutions in Central and Eastern Europe, will take place on November 11–12 at Romexpo, Pavilion B1, bringing together over 100 exhibiting companies showcasing the latest IT and digital solutions for the business environment. From artificial intelligence and robotics applications to cloud infrastructures and advanced cybersecurity platforms, this year’s edition focuses on applied technology and its tangible impact on organizational transformation. At the same time, the event will also host the second edition of The Smart Home Summit, a concept dedicated to innovations shaping the future of smart homes and buildings.
Over the course of two days, GoTech World becomes the main convergence point for the business and technology community in the region, offering access to the latest trends and solutions that accelerate digital transformation. With more than 135 international and local speakers, 11 thematic stages, and an extensive exhibition area, the event creates a space where ideas, solutions, and technologies complement each other, generating concrete directions for efficiency and sustainable innovation in business.
The official opening of the event will take place on Tuesday, November 11, at 10:00 a.m., featuring representatives of the main stage partners – Orange, Google, Genpact, and certSIGN; alongside Andrei Niculae, Vice President of the Authority for the Digitalization of Romania. The discussion, moderated by Alexandru Măxineanu, Managing Partner of Universum, will focus on the role of digitalization as a central pillar in Romania’s economic development.
Applied Technologies for the Business Environment
The event features an extensive exhibition area reflecting the industry’s dynamism, a space where tech professionals can discover practical solutions designed to streamline processes, enhance competitiveness, and support the sustainable growth of organizations.
Orange Business, the main partner of GoTech World 2025, presents advanced cloud computing, digital consulting, and cybersecurity solutions. The company demonstrates how technology can directly enhance organizational performance through secure infrastructures and integrated services designed to protect data and increase operational efficiency.
Schwarz IT highlights STACKIT, a sovereign European cloud developed in data centers located in Germany and Austria, built to meet the highest data protection standards. In the same space, the company showcases XM Cyber, a solution that analyzes IT vulnerabilities and provides rapid methods to prevent cyberattacks.
AD/01, the AI Stage Partner, demonstrates how advanced technologies can create real business impact, from optimizing supply chains and automating processes to personalizing customer experiences. The company presents concrete examples of how AI becomes a tool for efficiency and sustainable growth.
Genpact brings its AI, and process intelligence, based solutions, designed to transform the way companies conduct their operations. With a strong global presence and strategic partnerships with leading technology providers, Genpact combines business services expertise with advanced technologies to deliver measurable, real-world value.
certSIGN puts forward the latest perspectives on the European NIS2 framework and introduces CyberFundamentals (CyFun), a key tool for assessing cybersecurity maturity. The company provides organizations with a clear, practical approach to NIS2 compliance and showcases how its solutions support companies in strengthening their digital protection through analysis, self-assessment, and specialized consulting.
OPSWAT offers a hands-on cybersecurity experience through an interactive mini-lab, where visitors can explore a next-generation sandbox capable of detecting unknown threats and zero-day attacks. The solution is designed to protect critical infrastructures and highlight the importance of proactive security.Trendyol, the AI in Marketing & E-commerce Stage Partner, brings new insights into how a strong digital DNA can deliver exceptional experiences for customers and sellers, with a focus on operations in Romania and Central and Eastern Europe.
At the Sycope booth, visitors can test the company’s solutions and discuss with experts how network visibility helps prevent cyber threats and optimize organizational performance. In the area dedicated to professional training, NobleProg showcases its AI, IT, management, and applied statistics programs, continuously updated and delivered by carefully selected international trainers to meet the latest technological and compliance standards. Unilumin presents its flexible professional LED solutions from the UHF range, designed for commercial spaces and large-scale events, combining top-tier visual performance with energy efficiency. In the digitalization zone, New Peaks offers consulting services for selecting and implementing enterprise software, collaborating with platforms such as SAP, Oracle EBS, and Microsoft Business Central to optimize internal processes.
Fortech Syngenuity enhances the digital transformation area with flexible, integrated Salesforce solutions designed to connect complex business ecosystems and streamline internal operations. With a certified team and strong industry experience, the company provides consulting, implementation, and automation services tailored to each client’s needs, showcasing how intelligent digital connectivity accelerates innovation and scalable business growth.
Innovation continues with BRILU, which introduces an AI and 3D based SaaS solution that optimizes lead qualification and automates communication, sales, and marketing, significantly increasing conversion rates in industries such as e-commerce, tourism, healthcare, and technology.In the fintech space, Bybit, the world’s second-largest cryptocurrency exchange, promotes a vision of openness and fairness within the decentralized ecosystem, bridging traditional finance and Web3.
In the digital lifestyle sector, Up România launches UpMobil+, a modern hub for managing employee benefits and accessing exclusive offers, products, and premium services, providing users with a complete lifestyle and personal finance experience. Honeywell showcases live demonstrations of CLSS and Self-Test solutions that are transforming fire safety across industries, offering advanced protection, monitoring, and operational efficiency for modern buildings and infrastructures.
Beyond these, numerous other top global and local companies are among the exhibitors at GoTech World 2025, further cementing the event’s role as the key meeting point for brands that set industry standards.
Two days of content and experiences that connect technology with business
In addition to its dedicated exhibition area, GoTech World 2025 offers two days of content and experiences that connect innovation with the real needs of businesses. Among the main international speakers of this edition is Fredrik Gran, the creator of the “Cellist Robot”, who will deliver a spectacular performance exploring the fusion of art and technology. His project reinterprets the cello through technology, transforming it into an instrument that transcends classical boundaries and opens new forms of artistic expression. On the GoTech World stage, he will perform alongside the Romanian quartet Symphactory Strings.
Also taking the main stage will be Danit Peleg, the pioneer of 3D-printed fashion, who will wear her own 3D creations during the presentation; Kai Zenner, Head of Office and Digital Policy Adviser at the European Parliament, who will address topics such as Europe’s digital resilience; and Hartmut König, CTO Central Europe at Adobe, who will discuss the impact of new technologies on the relationship between humans and artificial intelligence.
The agenda promises a rich and engaging experience where technology meets vision and creativity. From the fusion of AI and robotics to new directions in sustainability, digital security, and software architecture, GoTech World 2025 offers a comprehensive perspective on how innovation is reshaping industries, business models, and even the way people relate to technology.
The Smart Home Summit: Innovation for smart homes and buildings
As part of GoTech World 2025, the second edition of The Smart Home Summit will take place, a concept dedicated to technologies that transform homes and buildings into intelligent, sustainable, and interconnected spaces. The event brings together professionals and companies from sectors such as automation, energy, security, lighting, and HVAC, offering a practical perspective on how innovation redefines comfort and efficiency in modern environments.
The second day of the summit will focus on real-world applications through a series of workshops led by KNX Romania Association, an organization composed of suppliers, integrators, and designers that promote building automation systems based on the open KNX standard.
Among the partners of this edition are TP-Link, RPG Security, Aqara, TechCuisine Smart Home, Legrand, KNX Romania, Tado, and Tedee, all presenting solutions that optimize energy consumption, enhance safety, and enable smarter and more sustainable living experiences.
In addition, content sessions and live demonstrations will allow visitors to explore the latest directions in residential automation and discover how technology contributes to building a more efficient and connected future.
