Tremend – Publicis Sapient enters a new chapter in its two-decade history, joining Publicis Groupe Romania in a modern Bucharest office. More than a shared space, this move brings together deep expertise in Tech, Data, Media, and Creative, strengthening Tremend’s position as the only company in Romania offering fully integrated 360° Digital Business Transformation solutions – covering everything from technology consultancy and implementation to digital strategy and creative execution.
A Collaborative Powerhouse United by ‘The Power of One’
Located in the heart of Bucharest, in the Europe House office building, Tremend’s new headquarters becomes a hub for hundreds of technology and media experts driving innovation for businesses worldwide. With a single point of contact, Tremend’s clients now have access to an all-in-one provider.
By aligning with Publicis Groupe’s ‘Power of One’ philosophy, Tremend expands its role, ensuring a seamless, end-to-end approach to digital business transformation.
“We are proud to embark on this new chapter, marking a significant milestone in our evolution. As Publicis Sapient’s CEE Hub, Tremend brings nearly 20 years of expertise in technology and innovation. This merger enables us to integrate strategic vision, advanced technological execution, and creativity to deliver meaningful impact for our clients. Under The Power of One umbrella, we will continue to develop innovative solutions, leveraging Publicis Groupe’s global resources alongside our local expertise.”, Ioan Cocan and Marius Hanganu, Tremend Co-founders.
A Unique Position in the Local Market
The merger of office spaces is a first for the technology and marketing industries in the region, setting a new standard for collaboration. With a 25-year presence in Romania, Publicis Groupe has established itself as a global leader in communication, blending creativity and technology.
For Tremend, this integration is a major opportunity to drive innovation by combining its advanced technical expertise with Publicis Groupe’s world-class communication capabilities. Together, Tremend and Publicis Groupe Romania are uniquely positioned to foster sustainable growth for businesses across industries – from financial services and healthcare to consumer products and retail.
“This integration under one roof is more than just a physical office change; it’s a strategic move. By merging Publicis Groupe’s communication expertise with Tremend’s technological and innovation capabilities, we can offer our clients unique, fully integrated solutions. This marks a new era for Publicis Groupe Romania – one where collaboration and synergy allow us to stay closer to our clients’ needs and respond more swiftly to market challenges. We are the only company in Romania that can fully cover a client’s needs, from digital strategy to technological implementation and creative execution.”, Teddy Dumitrescu, CEO Publicis Groupe Romania.
Shaping the Future of Digital Business Transformation
This integration of technology, marketing, and communication within a single hub signals a shift in the industry, setting a new benchmark for collaboration. By streamlining operations and fostering cross-disciplinary synergies, this office space merger is expected to enhance efficiency and create greater value for clients.
With a powerful mix of strategic insight, technological execution, and creative excellence, Tremend – Publicis Sapient and Publicis Groupe Romania are set to shape the future of digital transformation in the country and across the CEE region.
About Tremend – Publicis Sapient
Tremend is the CEE Engineering Hub for Publicis Sapient, part of Publicis Groupe. For over 19 years, the company has been infusing its advanced technical expertise into innovative solutions that pave the way for a better and smarter future.
Specializing in customer experience enhancement, organizational modernization, and value creation, Tremend delivers its services through the SPEED framework—Strategy and Consulting, Product, Experience, Engineering, and Data. These capabilities are further strengthened by strategic partnerships with industry leaders such as Microsoft, Google, AWS, and OpenAI.
About Publicis Groupe
Publicis Groupe is a global leader in communication. Built on the synergy between creativity and technology, the group provides clients with access to cutting-edge services and tools, structured across four key areas of expertise: Communication, Media, Data, and Technology.
With strong expertise across all major business verticals, Publicis Groupe implements its Power of One business model, ensuring seamless management of resources and capabilities tailored to each client. Present in over 100 countries, Publicis Groupe employs approximately 101,000 professionals.
