YouTube is stepping up its efforts to protect teens from potentially harmful content, announcing a global rollout of new safeguards aimed at limiting exposure to videos promoting certain fitness ideals and body standards. Initially launched in the U.S. last year, these measures are now being introduced worldwide, following growing concerns over the platform’s impact on young viewers.
The move comes as YouTube faces criticism for allowing content that could contribute to negative body image and eating disorders in teens. The new safeguards will restrict videos that compare physical features, idealize specific fitness levels, or promote certain body types and weight. Additionally, the platform will limit teens’ exposure to content that showcases “social aggression,” such as non-contact fights or intimidation.
While YouTube acknowledges that individual videos may not be harmful on their own, the repeated viewing of such content can be problematic. This is especially concerning for teens who may be influenced by unrealistic standards, according to YouTube’s global head of health, Dr. Garth Graham. He emphasized that continual exposure to idealized content could lead young viewers to develop negative self-perceptions.
In addition to these changes, YouTube has introduced a new parental tool that allows parents to link their accounts with their teen’s, providing insights into their activity. This tool enhances existing parental controls, helping guardians stay informed about what their teens are watching, uploading, and subscribing to.
With these updates, YouTube joins other social platforms like TikTok, Snapchat, and Instagram in offering parents more control over their children’s online experience, aiming to create a safer digital environment for teens.
