After an impactful journey at Microsoft, Mădălina Popa has announced on LinkedIn that she is joining Tremend, one of Europe’s fastest-growing technology consultancies and part of the Publicis Sapient. Her move comes at a defining moment for the company, one marked by strategic transformation, high-profile hires, and major European projects that signal Tremend’s growing influence on the continent’s digital future.
In the past two years, Tremend has attracted a new wave of senior talent, including Florin Boldescu, former Chief Digital Officer at BRD and Raiffeisen Bank, and Lucian Cioranu, who spent over 10 years at IBM as a Lead in Watson Machine Learning. Their arrival has coincided with a strategic shift in Tremend’s business model, from a traditional outsourcing company to a consulting and technology transformation powerhouse.
This transition is reflected not only in its leadership lineup but also in its recent achievements. Tremend was selected as one of the technology partners for the European Commission’s Digital Euro project, a groundbreaking initiative shaping the future of digital finance in Europe. Earlier, the company was also announced to have the central transformation role in the EACEA project.
“We’re thrilled to welcome Mădălina Popa to the Tremend family, a move that reflects our broader evolution: quietly, yet confidently, redefining our role from delivery excellence to strategic impact across Europe’s digital landscape”. Stefan Patra, Vice President Business Development, Tremend – Publicis Sapient CEE.
Bringing with her extensive experience in enterprise partnerships, digital strategy, and ecosystem building, Mădălina Popa’s addition reinforces Tremend’s new consulting DNA, one rooted in innovation, trust, and cross-sector collaboration.
